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Whether you’re a design fair veteran or a newbie, keep this essential Salone del Mobile 2024 guide at hand so that you can make the most of your time in Milan. To get ready, revisit the highlights from last year’s show.
Where is Salone del Mobile 2024 held and how do I get there?
Salone del Mobile is held in the purpose-built Fiera Milano Rho fairground, designed by architect Massimiliano Fuksas, which is around 15km from the centre of Milan (there is also a separate programme of city-wide events and exhibitions, known as Fuorisalone). The best way to get there is using the M1 red metro line, which connects the Rho Fiera station with key locations across the city, including Duomo, Porta Venezia and San Babila (where you can connect with the M4 line to Linate airport). We strongly recommend this method of transport rather than a car or taxi, as the traffic in Milan during design week can be gridlocked. Metro trains get crowded at this time, but are also much quicker, taking you to from the city centre to the fair in around 25 minutes.
What are the dates and opening times of the show?
The Salone runs from April 16-21, and is open to architects, press, design buyers and industry professionals. On Saturday, April 20 and Sunday, April 21, it’s also open to the general public, while students can visit on April 19, 20 and 21. The show is open from 9.30am to 6.30pm.
Also read: Here’s what to look out for at the 62nd edition of the Salone del Mobile in Milan
How much do Salone tickets cost?
As of this year, industry professionals gain admission with a single six-day ticket. Until April 12, this costs €50 online ($55); from April 13, the price increases to €60 ($65), and on-site from April 16, it costs €70 ($75). One-day public tickets cost €40 ($44) online until April 12; thereafter, the price increases to €45 ($49) online; if bought on-site on April 20 or 21, the price is €55 ($60). To minimise cost, it’s worth booking ahead online.
How do I find my way around?
Salone del Mobile 2024 is big: over 2,000 brands exhibit each year in a space that measures around one kilometre in length. It can be overwhelming, but this year the organisers have stepped up their efforts to help. They have introduced a new “wayfinding system”, powered via an app, which enables visitors to plan their movements as seamlessly as possible. Created with Milan studio Lombardini22, it fuses the principles of architecture and neuroscience to present a new model of the fair. This interactive Salone del Mobile 2024 guide, the organisers promise, will make it easier to get your bearings, with paths, squares, quiet breakout spaces and meeting points that will save time and “cognitive effort” while getting around, allowing you to find exhibitors more quickly and create a “customised visitor route”. We also suggest keeping the fair map close to hand – download the app and you’ll have it on your phone.
What is the theme of Salone del Mobile 2024?
Each year, the Salone del Mobile alternates between a lighting-themed exhibition, Euroluce, and a kitchen and bathrooms theme, under the banners EuroCucina and the International Bathroom Exhibition. This year, it’s the turn of the latter. EuroCucina 2024 (which features over 100 exhibitors) will explore “the feeling of welcome, care and fellowship” associated with kitchens; its centrepiece will be All You Have Ever Wanted To Know About Food Design In Six Performances, a showcase investigating the future of food created with global food magazines, artists, designers and chefs.
The bathroom exhibition, meanwhile, reflects on the role of water in designing for this space; alongside 200 exhibitor stands, it will unveil an installation entitled Under the Surface, a submerged island that questions how bathroom design can change our water consumption habits.
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