Dharma to Moksha – Are you living the Four Purusharthas?

[ad_1] Purushartha literally means the object of human pursuit, or the goals of human life. It can also mean the “soul’s purpose”. We see reference to this concept in the Vedas and the Epics Ramayana and Mahabharat. What are these four Purusharthas? They are Dharma (moral values, righteousness), Artha (economic prosperity), Kama (pleasure) and Moksha … Read more

The Three Bosses of SEO

[ad_1] While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results.  To that end, Moz’s own Ola King walks you through the three main pillars, or as … Read more

India – A land of metrics and measurement

[ad_1] There is rhythm in everything in life. Be it the seasons, the rise and fall of the sun and the tides in the ocean. The Vedas are also recited in a certain rhythm. Thus, there is no doubt about the prevalence of an advanced system of measurement and counting in India. This can be … Read more

Winning the Page Speed Race

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try … Read more

5 Best Practices for Google Ads PPC Search Campaigns

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating … Read more

How to Calculate Your SEO ROI Using Google Analytics

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) … Read more

How to Use STAT to Find SEO Opportunities at Scale

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you … Read more

The Guide to Targeted-Impact Link Building

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This piece was co-written with James Wirth. Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But which … Read more

How India taught the world Counting

[ad_1] India has had a profound impact in teaching the world the basics of numerals and counting. The numeral system being used globally can be credited to India which has immensely benefited both mathematics and science. In the word’s of the famous scientist Albert Einstein – “We owe a lot to the Indians, who taught … Read more