AI update and better language support • Yoast

[ad_1] In our most recent update, Yoast SEO 22.1, we are pleased to announce significant enhancements in our generative AI features. This improvement allows our Yoast SEO Premium customers to benefit from more advanced AI-generated meta descriptions and titles. This also means that you, our customers, will benefit from better support for languages other than … Read more

The SEO checklist for beginners • Yoast

[ad_1] SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things … Read more

Cannibalization – Moz

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch … Read more

Tackling 8,000 Title Tag Rewrites: A Case Study

[ad_1] I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed … Read more

The Three Bosses of SEO

[ad_1] While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results.  To that end, Moz’s own Ola King walks you through the three main pillars, or as … Read more

Winning the Page Speed Race

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try … Read more

5 Best Practices for Google Ads PPC Search Campaigns

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating … Read more

How to Calculate Your SEO ROI Using Google Analytics

[ad_1] The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) … Read more