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Why It’s Worth It: T3 has taken the idea of personalization to a game-changing level and our hair will be eternally grateful for it. The 2020 Best of Beauty Award-winning Smooth ID Flatiron (previously known as the Lucea ID) is a smart device for your hair. The high-tech hair straightener chooses a heat setting for you, allowing you to mindlessly style your hair. It does this through an algorithm based on your texture, length, and whether or not you’ve color-treated your hair.
The futuristic flatiron operates with the same capacitive touch as your iPhone to determine which of its nine temperature settings will be the safest and still effective. “Knowing that I was using the correct temperature was a major win on its own, but seeing the sleek results solidified the flatiron’s permanent spot on my shelf,” says senior beauty editor Paige Stables.
Editor Tip: Stables also liked that the iron straightened her hair with a single pass, making it an efficient choice.
Plate material: Ceramic | Cord Length: 8 ft. | Who It’s For: People who color their hair, or those seeking a personalized styling experience
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